Strategic Planning SWOT – Dewlyn Nonprofit Services

Welcome to Strategic Planning – SWOT. Your thoughtful responses will serve as a roadmap to guide your organization’s efforts over the 3 years. There are only a few required fields in this document. Most questions are optional. You can stop at any time and save your responses so that you can resume at a later time.

Section 1: Let's Get Acquainted

1a. Organization/company Name *

1b. Your Name *

First

Last

1c. Your Title or Position in the Organization/Company: *

1d. Your Email *

1e. Your Phone Number

Section 2: The SWOT Analysis

A SWOT analysis is a strategic planning tool used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. This framework helps organizations in assessing both internal and external factors that could impact their objectives.

Here’s what each letter stands for:

Strengths: Internal attributes and resources that support a successful outcome.
Weaknesses: Internal attributes and resources that work against a successful outcome.
Opportunities: External factors the entity can capitalize on or use to its advantage.
Threats: External challenges that could cause trouble for the entity.

The following are core sections of every SWOT Analysis. Please use the space provided to share your organizations Strengths, Weaknesses, Opportunities, and Strengths. You are encouraged to approach each section with objectivity and a strategic mindset, focusing on actionable insights that can drive your nonprofit forward. However, there are no wrong answers, share what you believe to be true.

2a. Developing STRENGTHS: Using the space below, complete the analysis for your organization's strengths.

Instructions: List as many internal resources and capabilities that you can think of that gives your nonprofit a competitive edge. Consider unique assets, skills, or relationships. Examples: Strong volunteer network, Unique partnership with local governments, or Efficient use of donor funds.

2b. Identifying Weaknesses: Using the space below, complete an analysis of your organization's perceived weaknesses.

Instructions: Identify as many internal factors that you can think of that limit or challenge your organization’s effectiveness. Think about areas where the nonprofit lacks resources or capabilities. Examples: Limited fundraising capabilities, High staff turnover, or Dependency on a single funding source.

2c. Recognizing Opportunities: Using the space below, complete the analysis for your organization's opportunities.

Instructions: Highlight as many external chances to expand your impact or reach that you can think of. Look for trends, funding opportunities, or community needs that align with your mission. Examples: Growing public interest in your cause, New government grants for nonprofits, or Collaboration opportunities with other organizations.

2d. Assessing Threats: Using the space below, complete an analysis of your organization's perceived threats.

Instructions: Acknowledge as many external challenges that you can think of that could pose risks to your organization. Consider economic, political, or social factors. Examples: Changes in government policy affecting funding, Economic downturn reducing donations, or Increasing competition for grants.

Section 3: Strategic Goals

3a. If you knew everything would simply work out, what would you aim for? In the space below, please share 3 specific goals that you would like your organization/company to achieve in the next 3 years:

3b. Name 3 activities or services that your organization or business currently engages in that is truly impactful and you believe should continue:

3c. If you had to discontinue 3 activities or services that your organization or business currently engages in, what would they be?

3d. Please share any additional comments:

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