Your mission deserves a clear plan.
Dewlyn helps nonprofit boards and leaders create a written three-year strategic plan. Choose coaching while your team writes the plan, or have Cheryl Smith write it with you.
Led by Cheryl Smith, MPA, CEO of Dewlyn Nonprofit Services, with 25 years of nonprofit experience.
Every nonprofit needs a roadmap.
A strategic plan is a written document that sets your nonprofit’s priorities, goals and objectives for the next three years. It names the work to be done, who is responsible, when it happens and how you will measure progress.
Without a clear plan, even the most passionate mission can lose its way. A strong strategic plan provides clarity, aligns your team, and ensures every action moves your mission forward.
Why your nonprofit needs a strategic plan
- It defines your goals and priorities, so your efforts are never wasted.
- It helps align your team and stakeholders around a shared vision.
- It turns big-picture dreams into actionable, achievable steps.
- It positions you to secure funding by demonstrating focus and sustainability.
Choose a coach or a writer.
If your team wants hands-on guidance while it writes the plan, choose coaching. If you want a completed plan without drafting it yourself, choose Strategic Plan Development.
Strategic Planning Coaching
Cheryl coaches your board to write its own plan. Your organization does the writing.
Strategic Plan Development
Cheryl meets with your group or board and writes the plan, guiding you along the way.
- Three private meetings
- Drafting and delivery of a full three-year strategic plan
- Guidance for implementation
- Communication tools for stakeholders
Scope, payment schedule and project milestones are confirmed in your agreement.
Discuss Plan DevelopmentAll sessions are delivered virtually via Zoom.
For leaders ready to turn priorities into action.
This service is for nonprofit organizations that need a written strategic plan and guidance to clarify the work, people and resources needed to carry it out.
Choose your priorities
Define the work
Track progress
A practical document your team can use.
Your three-year direction
Your implementation plan
Your progress measures
Your review and closeout
From your information to a finished plan.
Understand your organization
Develop and review the plan
Finalize and prepare to use it
The service develops your strategic plan. Implementation, grant writing, board recruitment and training, program design, policy writing and website work are not included unless separately agreed.
Hear from clients who have worked with Dewlyn.
Working with Cheryl Smith was an exceptional experience! She brings invaluable guidance, integrity, and wisdom to the nonprofit and small-business community. Cheryl truly understands people, their vision, their challenges, and the dedication they pour into their meaningful work. Her counsel came at a critical moment, providing clarity, structure, and honest direction. She guided me with discipline, care, and purpose, balancing wisdom with action and sound business principles. I am profoundly grateful for her mentorship and couldn't recommend her more highly!
What should you know about this service?
Which option is right for my organization?
If you need hands-on guidance for your team, a coaching session may be the best fit. If you want a completed plan without drafting it yourself, choose Strategic Plan Development. A free discovery call helps you decide.
How long does strategic plan development take?
Timing depends on complete information, approval of the planning direction, payments and review. Your agreement sets the project milestones.
Will Dewlyn carry out the plan for us?
Your organization leads implementation. We provide the written plan and closeout guidance; additional support requires a separate agreement.
Does this include grant writing or funding?
Grant writing is a separate service. A strategic plan helps organize your priorities, but does not guarantee funding.
How are sessions delivered?
All sessions are delivered virtually via Zoom.
How is payment handled?
Strategic planning is invoiced once the date and time for the service are set. Your agreement confirms the payment schedule.
Ready to plan your next stage?
Book a free 20-minute discovery call to talk through your priorities and choose coaching or plan development.